Research for the trustworthy viewpoint.
Yolanda Xu is a mixed-method researcher at Koupon.ai, a pioneering AI e-commerce website. She drives both strategic and design-based changes that lead to a lower bounce rate, higher NPS, and significant improvements in business profit.
Past Experience in
LLM Data Privacy
Retail
Accessibility
Health
Get her RESUME here.
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MS-Human Computer Interaction
Georgia Institute of Technology
I worked for Walmart as a Design Researcher last summer, enhancing the work experiences of over 100k users. Previously, I was a product manager for social networking products.
Ultimately, it is all about understanding humans and solving problems. I took various approaches and utilized all the resources I had:
Surveys, focus groups, field studies, usability tests, 1:1 interviews ...
Persona, User journey, Job-to-be-done, data analysis and visualization ...
